We launched UOMA with the aim to create a new era for beauty with the first truly Afropolitan campaign, rewriting the rules of inclusivity. Captured in Lagos, Sharon Chuter’s birth place - we cast our models locally and from the global diaspora - understanding that diversity goes beyond shade availability. Lensed by Nadine Ijewere and directed by Meji Alabi, the brand launch captured the essence of UOMA - a tapestry of colour and rhythm, beginning and ending with joy and celebration of a brand brought together by unity and love.