©DISNEY

A magical collaboration, written in the stars

This campaign marked a major milestone in my career as a creative. 10 months in the making, celebrating 10 years of Charlotte Tilbury and 100 years of Disney.

This little boy, like many, who dreamt that one day they would work with Disney, in March 2023, made it to Burbank California and the iconic animation building at Walt Disney Studios. As Charlotte’s own Disney intel (having scoured Walt’s biographies, books on the animators, Disney history and the parks as well as Charlotte’s favourite films; re-watching each film and every documentary on Disney+, countless articles, quotes, press releases) research became ingrained in the creative of this campaign.

Working with True Disney icons, the legendary animator, Eric Goldberg and producer, Dorothy McKim. I walked the hallways of heroes past and present and played my part to produce a film for a collaboration truly written in the stars. With a private tour of Walt Disney’s office, truly a pinch me once-in-a-lifetime moment.

To now, a major global launch of a truly special creation; the synergy of two brands coming together to create in classic handdrawn animation style (by the GOAT) and launched around the world through OOH in Times Square, Los Angeles, the Walt Disney parks; TV commercials globally and video on demand for Disney+ and Hulu as well as theatre release in cinemas across the UK and USA.

Every Disney story has a moral, a lesson that can only be learned through self-discovery. It is beyond making a wish, instead a focus on personal transformation.

There begins our story… 

You don’t have to sleep to dream.

Inspired by collage scenes of live action mixed with animation a la Mary Poppins, our key visual of Charlotte took elements created by Walt Disney Animation Studios to create our hero advertising.

BEHIND THE MAGIC

Make your beauty dreams come true

Lead Animator/Director: Eric Goldberg / Producer: Dorothy McKim
The Walt Disney Animation Studios

Photographer: Matt Easton / Live Action Director: Steven Hore / DOP: Edward Gibbs / Set Design: Jack Flanagan

Art Director: Ann Moyse

Creative Direction

@Charlotte Tilbury
Head of Creative

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UOMA Beauty | Launch Campaign