Lily James channels old Hollywood glamour and unveils Her go-to glow trick for new Charlotte Tilbury highlighter campaign. Charlotte’s Hollywood Highlighter creates an illuminating, soft focus effect + has been used widely on the red carpet throughout its development pre-launch.

We created a world for the Hollywood franchise, inspired by sultry silks of red carpet gowns and the bright lights of the golden age of cinema.
Our star Lily James acted alongside cast including Jourdan Dunn, in a playful over-the-top approach that exuded the glow of stardom.

Charlotte Tilbury’s most successful launch to date and a shift to creating a world beyond makeup technique alone.

THE RESULT

1 sold every minute.

Lily James in Hollywood, Darling?

Director: Alice Kong / DOP: Edward Gibbs / Photographer: Matt Easton / Set Design: Jack Flanagan / Styling: Rebecca Corbin-Murray /
Art Director: Ann Moyse

Creative Direction

@Charlotte Tilbury
Head of Creative

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Estée Lauder | Illuminating Shine Campaign