Modern, powerful and rebellious, UOMA’s products were created with the highest-quality formulas for everybody. An advocate for self-love, representation and makeup with meaning, Sharon’s ground-breaking range has been formulated to suit a vast number of skin tones and needs. The range is designed for experimentation and self-expression. Inspiring the design to be both functional, competing with the beauty stalwart brands and blended with fun and energetic vibes (with inspiration from the Diaspora) for an overall multifaceted brand.

UOMA BEAUTY IS THE INCLUSIVE NEW MAKEUP LINE THAT’S EVERY MAXIMALIST’S DREAM.

— Birdie

Concept
Product Design
Art Direction

@Spring Studios
Art Direction + Design Lead

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Woolworths SA | Beauty Department Launch