Brief: Elevate Max Factor’s digital and in-store approach to content.

Shied away for years to avoid looking old, we brought Hollywood glamour back to the forefront with Max Factor as the authority and originator of cinematic makeup. Introducing lighting as a contemporary translation of spotlights, framing inspired by backstage and dynamic crops that emphasise product payoff.
This first phase made every model and product the star.

We created a content studio to bring each product launch to life, through a collaboration of model films + stills with Christine Kreiselmaier.