Brief: create a TikTok campaign sensation for new Quick + Easy kits for on-the-go makeup magic in minutes.

QUICK + EASY - WE BUSY!

Our most viral sensation ever, celeb + TikTok LOVED brand.

Designed for makeup magic on the move, we bring our campaign to life with a cast of global activators (via TikTok). Leaning into the lives of the multi-hyphenate, always on-the-go, we see our cast show the easy transformative looks in minutes, all by using Quick + Easy. 

Building on an emerging trend ‘my 5 lives’, creators were briefed to apply Quick + Easy in less than 5 minutes and then show us how they stack their lives.

With track composed for this campaign, playful language ‘WE BUSY!’ defined the launch and attitude that was carried across all touch points.
(Apologies for the inevitable ear-worm this causes - it’s been in my head for months)