With global lockdowns easing, there is a cultural shift: a re-discovery of self and a renewed optimism towards makeup expression. Launched in July, this campaign signalled the beginning of a new chapter by exciting and inspiring customers to rediscover makeup.

With brighter times on the horizon, prepare to reawaken your identity. The heady mix of summer sunshine, days outdoors and actual, IRL dates with your mates is the perfect excuse to embrace the uplifting, transformative power of makeup; to raid your beauty wardrobe and to reaffirm your sense of self.